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How to Recover from Social Media Blunder

Article by Herlene Somook, Content Manager at NextStep

· social media,Marketing,Blog

Social media disasters are a bad news for your business. It is potentially more damaging when it's a hundred percent your fault. In fact, some companies never recover from a social media blunder. It could be anything from misinterpreted content to a serious case of hacking. Anyone can be blindsided by this nightmare.

But let's not focus on that. Now that what's done is done, what do you do? Never let one unintentional be mishap be the end of you. Follow the following tips on how you can get back up from your social media mistakes.

1. Address the Problem

Let your PR team do the magic, and fix the problem for you. If there needs to be an apology, then do so. Your social media blunder could have been controversial. Whatever you do, people are going to talk. Try to make things work in your favor this time. Address and fix the problem.

2. Act quickly

All the time you spent panicking is time wasted. Don't waste any time on any kind of post-game analysis, at least for now. The first thing you should do is figure out what to do. Remember how people think. If you spend too much time panicking, they will come up of rumors. Respond to the problem at hand ASAP. But don't rush into anything. Your move is supposed to solution the problem, not add to it.

3. Delete the post

An apology can go a long way, but do you really want your social media mistake to be talked about even more? If it stays there, there's a chance that's what people will remember you for. Especially for an inappropriate or offensive post, this is the quickest you can do. Deleting the post or tweet means less people will get to talk about it. Then, you'll be remembered for the good you've done.

4. Don't ignore the problem

The very point of creating social media accounts is to humanize relationships. What would it mean then if you'd delete and ignore? You'd be just creating something else for people to talk about: another mistake. Take the social media blunder as an opportunity to deepen your relationship with your market. Let them see you as an entity that commits mistakes, like a normal person does.

5. Strive to do better

After you've recovered from your social media disaster comes the post-game analysis. How can you avoid this disaster in the future? If you've already done what you can, stop living in the past. You now have everybody's attention. Make the most of it. Show them what you really are all about. In fact, this can be the perfect time to do a complete social media strategy overhaul. People are now expecting changes, and give them what they want. Why don't you give it a try?

Your problems aren't going to disappear on their own. Minimize the damages and follow these five tips. Remember to act before it's too late. Play your cards right, and you can turn the situation in your favor.

Herlene Somook is a creative entrepreneur based in Manila, Philippines. A graduate of AB Psychology, she was a Kumon Reading teacher for five years before jumping ship to the Business Process Outsourcing industry. She has been a digital nomad and freelance writer for a little over two years, and enjoys reading bedtime stories to her bouncing toddler.

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