Facebook has become a platform where we connect with friends and loved ones. We also use it to reach out to colleagues, and get updated with what’s happening around us. With 1.77 billion active users monthly, it has a great impact to potential customers for your business. So how do you make use of these numbers for your benefit? Create your own Facebook Group to attract and create new connections.
Create communities for your brand and grow your network
Facebook Groups help you connect with people who have the same interests. Groups cater to every topic, from crochet, home decor, baking to robotics. These groups present you with opportunities to engage with your target niche. You can also get followers for your brand. Who knows, you might also get brand ambassadors if you do it right.
Provide and share valuable resources
Your group also has a feature that enables you to add files and documents that your group can access. Here you can upload materials members can use for reference. Add files for recipes, procedures, articles, and directories that your users might find useful. You can also allow members to upload files that they can share. Your group can become an open source for all members, creating extra value for your business.
Get a feel of your target market
There are 1.3 billion active users on Facebook as of July 2016, making it a gold mine for marketers. With the tools it provides, market researchers can now collect primary data easier. You can now create polls and start threads for specific marketing questions. You can also read through comments and get the right information from users themselves. You can also organize marketing events for product launches and mixers. You can even conduct seminars and workshops for your groups.
Here are some tips on creating your own Facebook Group.
1. Define your purpose. – You want to attract the right people to your group, so a clear and concise description will do best. It also helps to set a few rules so you could keep discussions within the topic.
2. Promote your group to your network – Take advantage of your network. Invite your contacts to join your groups, but never add people without their permission. Like you, people want control of what they want to see on their feed.
3. Engage with your group. – Facebook is great at making people at home with their platform, and that’s one of its charms. So how do you make people feel that they belong to your group? Talk to them. Start threads that they can relate to, share tips that spark conversations. Like and comment to threads, and keep the conversations going.
4. Share great content. – Create content that is in line with your brand. Apply the 80-20 rule when sharing, that is 20% from your business and 80% from other resources. Photos get 39% more interaction, so use them for updates and promos you might be having. For articles, keep it short and sweet.
Herlene Somook is a creative entrepreneur based in Manila, Philippines. A graduate of AB Psychology, she was a Kumon Reading teacher for five years before jumping ship to the Business Process Outsourcing industry. She has been a digital nomad and freelance writer for a little over two years, and enjoys reading bedtime stories to her bouncing toddler.
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