For most start-ups, finding their brand identity is one difficult task. It’s one thing to have an amazing product, and it’s another to have a unique identity that sets you apart from the others. For Purple Spread co-founder Rob Han, branding is more than just a company’s logo or a name. Nothing is just a product, because your product represents you as a person and as a company. Branding is much like defining a person; from his values, his tone of voice to the way he affects people when he walks into the room. It is the slightest things you do; from the colors you use to the way you address your customer’s concerns.
In a concluded workshop with NextStep last January 2016, Rob discussed what he believed were the basics in identifying a company’s brand identity. In the session, he discussed how branding is all focused on creating awareness, power and engagement with your audience. He also reiterated that entrepreneurs and start-ups need to keep it simple and stick to what they need when it comes to building a brand.
Here are some tips he shared on how to find your brand identity:
Selling is no longer just the purchase of a product. It’s all about the experiences brought on by the products and services that you offer and how you bring value to your customers. Through simple and creative branding and enhancing customer experience, in the end, your customers will do the selling for you.
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