Among the growing trends in marketing is the value of visual content. It increases message association, creating brand awareness and engagement, and helps brands get a better understanding of their target market. In this article, Inc.com discusses the impact of images such as photos, infographics, memes and other visuals on how people consume information. HubSpot also puts the stats into perspective, with an article on how visual content marketing will affect marketing this 2016.
According to the statistics, 71% of online marketers use visual assets in their social media marketing strategy. Posts that include images produce 650 percent higher engagement compared to text-only posts. It is also said that visuals are memorable and effective, because they help people process, understand, and retain more information more quickly. Because of this, online design tools have become an integral part of businesses.
Enter Visme, an online-based software that helps improve the content creation process. It’s an easy to use, flexible app that changes the way ideas are visualized and helps you tell amazing stories in the form of presentations, infographics and visual content. With hundreds of templates available, it is now easier for people without design experience to create exciting presentations from boring data. You can even create your own template, add audio to presentations, create your own animation and choose from over 100 professional fonts. Creating charts and slide decks for presentations is also easy with their preset graph designs. Your imagination is the only limit. This tool is perfect for bloggers, small businesses and organizations who want to grow their audience reach, educators and students who want to create better presentations.
Of course, we won’t recommend it to you without trying it ourselves. Setting up an account is easy, and you can even use Facebook to create one. Once you’re done, you will be directed to their dashboard, where you can choose from creating a presentation, infographic, banners for ads, or a blank page where you can do everything for yourself. All you need to do is click on the project you need and get templates for your presentation.
For this one, I tried the infographic templates. After playing around with it a bit, here’s what I got. What’s supposed to take hours of work took only a few minutes, provided you already have all the data at hand. I love that it looks professionally made, and I didn’t have to have the skills of a graphic designer to create it.
Now you may be wondering what sets Visme apart from other online tools. While others have limited features with various restrictions, Visme allows you full capacity to create powerful graphics with even the free account. It does more than create one type of content and requires no coding or design experience.
Creating images is also intuitive and easy to use, yet balanced with a range of features and flexibility to personalize content. Out of inspiration? Visme’s templates give you a great head start and point you to the right creative direction that results in striking presentations. All images are fully HTML5 based so the content you create is both web and mobile friendly.
Packages start at $7 a month which gives you 250 MB storage, enables you to publish your content online and gives you access to premium assets and templates.
Herlene Somook is a creative entrepreneur based in Manila, Philippines. A graduate of AB Psychology, she was a Kumon Reading teacher for five years before jumping ship to the Business Process Outsourcing industry. She has been a digital nomad and freelance writer for a little over two years, and enjoys reading bedtime stories to her bouncing toddler.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly